Ethics in Business Essay Example | Topics and Well Written Essays - 1750 words

Ethics in Business - Essay Example With respect to the case of Hugo seeking to present his opinion with regards to the new product line that is being marketed, this specific analysis will focus upon three distinct questions and the means through which an ethical interpretation of this specific issue can be affected. Accordingly, the first question will be concentric upon representing the ethical issues that are demonstrated and coming to an ethically reasoned course of understanding with respect to the best practices that could be exhibited by Hugo. The second question focuses upon the most challenging aspects of this analysis and the use and application of ethical theory to make the relevant decisions. Finally, the third question helps to review the experience and provide a discussion and analysis upon how the course module has helped in affecting an ethical decision-making structure within sections 1 and 2. It is the further hope of this author that the analysis will be useful in not only representing the overall le vel of knowledge which was gained within the course but also helping to craft a very realistic and likely scenario that could have a great deal of relevance with regards the way in which future ethical business decision-making is engendered. Question 1: Firstly, rather than being overwhelmed by the complexity of this specific case, it is necessary to understand that a seven step utilitarian method of understanding can be applied to the marketing approach and concerns that Hugo represents. This seven step approach includes the following: the representation of the facts, the representation of the ethical issues, a discussion of the alternatives, a discussion and representation of the stakeholders, and analysis of the ethical alternatives, a discussion and analysis of practical constraints, and a discussion and analysis of which actions to take and why. Firstly, with regards to a discussion of fact, it must be understood that Hugo has already presented a profound level of research whic h helps to denote the fact that individuals who are measurably less attractive than average experience a great deal of physical and psychological harm throughout the course of their lives. The psychological harm is oftentimes in direct due to the fact that individuals within society actively judge them and determine themselves as somehow better than those who are physically less appealing than they are. By means of comparison, the physical drawbacks that had previously been denoted are oftentimes secondary and in direct; resulting from the fact that an individual who experiences the primary censure and ridicule that society is able to pour upon them for being physically less appealing than their counterparts can have a litany of different negative impact upon the overall health and longevity of the individuals. This oftentimes takes place with regards to an increased level of heart disease, high blood pressure, and a litany of different issues. Secondly, the ethical issues involved in this case necessarily are concentric upon the question of whether or not a particular marketer has an ethical responsibility to represent their products in a thoughtful and societally conscious manner. From a review of history, it can and must be noted that marketers helped to engender and promote biases, norms, and/4 sexism, racism, or levels of xenophobia. Accordingly, one does not need to look into the distant past to realize that marketers