Assess Task Essay Example

Assess Task Essay The end of semester is just days away. I should be cramming as usual, but my mind just won’t anchor. It drifts from scene to scene unsatisfied at every moment, a restless buoy in a swelling sea. I am a model student – what is the difference this time? The difference this time is that it is the last time. Once more through the examination mill and then out I pop – an educated graduate. I can’t help but think that I feel more like an Uncle Toby’s Raspberry Roll-Up coming out flat at the other end.The last few years have flown by in a spicy, rebellious fog of cigarette smoke and 5dollar cocktails. I’m not ready for the corporate smoke den. What have really accomplished? A degree. A degree of waste, unhappiness and boredom. I wanted to study what I loved; instead, I chose what would guarantee my employment. I chose numbers over words, and words over meaning. Now I sit alone with my mistake. Now I have to forge hope out of my beaten-down heart. I haven’t been feeding my soul. I’ve been poisoning it with convention. Four years of conscientiousness and responsibility.Four years of crowded classes, annoying assignments and exhausting exams. Four years of stellar marks which fail to elicit any feeling of joy. Four years listening to my voice getting smaller and smaller inside of me. This is not you this is not you this is not you this is not you †¦ Four years has felt a lot like treading water. It hasn’t taken me anywhere. Except maybe back to myself. Old passions and desires have been brewing just under the surface – boiling like vegetables in a pressure cooker. Getting so hot sometimes, I thought my skin would break.But every time I thought it would, someone released the valve just enough to stop me from exploding. I could give in – admit a waste of time – but was it? If I am able to learn in anew short years what others take a lifetime to discover – that you must follow yo ur desire – then perhaps there was no waste – only a shortcut. I could choose so many paths to follow now, but which is the right one? A major in Pure Maths, yet I can barely get a grip on the infinite series of possibilities extending out in front of me. A moment ago I was locked in a cell with my mistake and now I see that this prison is self imposed.I am the warden. I hold all the keys. It is an odd feeling, when you realise how many choices you have and that for the most part there will be no dire consequences to face, the extent of that freedom is dumbfounding. Even for my small life, which is so big to me, to think and wade in the luscious possibilities is intoxicating. At the moment, Iam experiencing life as an outsider. I feel like I am holding my breath, swimming underwater and looking around at the landscape. I see myself on the land above, moving through life with effort. I want to rejoin myself and move as effortlessly as I do down here.I know I will have t o surface soon. And when I come up for air, and back to the noise, decisions will have to be made. A direction followed. I am ready to stop treading water. I want to swim. BY CHENOA PATERSON SUMMARY The writer is a UNI student just about to finish completing her pure maths degree that she has been doing for four years now and she has had enough and is over it. She didn’t study what she loved but instead study what would get her a job the easiest. For the four years she has been studding all she has been hearing herself say it that it isn’t her, she doesn’t belong in this degree.The degree is a degree of wast unhappiness and boredom. But then she realises to herself that she could give in and asks herself if it was really a waste of time, or a lesson that she needed to learn the same lesson that take some people a life time to learn but only took her a few short years, to follow your desires. CONCEPT OF BELONGING In the text ‘treading water’ the writ er doesn’t belong, she is over school/uni and doesn’t like the subject that she has chosen â€Å"I wanted to study what I loved; instead, I chose what would guarantee my employment. And for the four years she has spent doing this degree she has been telling herself â€Å"This is not you this is not you this is not you this is not you †¦Ã¢â‚¬  The degree she is doing doesn’t have anything to do with her character and she is not enjoying it at all, and for four years she has been listening to her voice getting smaller and smaller inside of her expressing that this isn’t her, which displays that she isn’t belonging. Now she is left with a beaten down heart. â€Å"Now I sit alone with my mistake. † Now I have to forge hope out of my beaten-down heart. now she has finished the degree she is upset and she has to forge her hope it’s not just going to come from what she has done she has to start some things again. â€Å"A degree. A d egree of waste, unhappiness and boredom. † This quote emphasis the point of not caring about the degree she has just gotten and that it was just a degree of waste, unhappiness and boredom. She isn’t going to be able to use this degree joyfully. She also emphasises it through a triple repetition of a word or phrase or sentence style 3 times for effect, waste, unhappiness and boredom.ANALYSIS OF THE LANGUAGE FEATURES AND STRUCTURES SIMILE = â€Å"Once more through the examination mill and then out I pop – an educated graduate. I can’t help but think that I feel more like an Uncle Toby’s Raspberry Roll-Up coming out flat at the other end. † Creating an image of the choice of food used in this simile which is common food in a playground/school (recess food) so this image is linking to a school image too. The extended metaphor â€Å"Old passions and desires have been brewing just under the surface – boiling like vegetables in a pressure co oker.Getting so hot sometimes, I thought my skin would break. But every time I thought it would, someone released the valve just enough to stop me from exploding. † Emphasis how much she doesn’t belong, referencing to the point that her old passions have still been there while she is doing her degree. She uses a simile to create an image of there being so much pressure on her but she actually wants to just do what she wants to do. â€Å"Four years of conscientiousness and responsibility. Four years of crowded classes, annoying assignments and exhausting exams.Four years of stellar marks which fail to elicit any feeling of joy. Four years listening to my voice getting smaller and smaller inside of me. † This is an exaggeration of the four years she has spent in uni and how much she hates/hated it. She didn’t belong in this course of maths and spent all this time doing it but hating it at the same time because she didn’t want to be there. â€Å"Four years† is alliteration to strengthen and reinforce the image of how long she spent doing what she didn’t want to do. stellar† is a strong adjective used to convey that she really doesn’t dig the course she is doing and feels no joy in her from it. CONNECTIONS TO THE SET TEXT (PETER SKRZYNECKI) The comparison of how long they have been in school (St Patricks College) and UNI (Treading Water) The repetition of â€Å"four years† in treading water. â€Å"Four years of conscientiousness and responsibility. Four years of crowded classes, annoying assignments and exhausting exams. Four years of stellar marks which fail to elicit any feeling of joy.Four years listening to my voice getting smaller and smaller inside of me. † The repetition of â€Å"eight years† in St Patricks College. This repetition in both of the texts is emphasising how long they have been in school/UNI. In the poem ‘St Patricks College’ Skrzynecki explains that he has been doing the same thing for â€Å"eight years† and still nothing is different, he got nothing from being in school and he didn’t enjoy it. Also in the reflection ‘Treading Water’ she emphasises that she has spent â€Å"four years† in UNI and hasn’t got any joy, hope or happiness.She isn’t enjoying it and is so excited for the last day but didn’t actually achieve anything. The simile â€Å"like a foreign tourist† this simile describes that he feels like a tourist he doesn’t belong at St Patricks College. The cultural barrier stops him from belonging like all the other Australia’s he knows this place because this is where he has grown up but he still doesn’t belong. In ‘Treading Water’ she too does not belong as she doesn’t belong in the degree she is doing, she knows it but she â€Å"wanted to study what I loved† and because she didn’t study what she loved â⠂¬Å"I sit alone with my mistake†.She made a mistake by picking the wrong degree to do because now she doesn’t belong in it. TEXT 2 Esther chapter 3 verses 8- 15 Then Haman said to King Xerxes, â€Å"There is a certain people dispersed among the peoples in all the provinces of your kingdom who keep themselves separate. Their customs are different from those of all other people, and they do not obey the king’s laws; it is not in the king’s best interest to tolerate them. 9 If it pleases the king, let a decree be issued to destroy them, and I will give ten thousand talents[b] of silver to the king’s administrators for the royal treasury. 10 So the king took his signet ring from his finger and gave it to Haman son of Hammedatha, the Agagite, the enemy of the Jews. 11 â€Å"Keep the money,† the king said to Haman, â€Å"and do with the people as you please. † 12 Then on the thirteenth day of the first month the royal secretaries were summo ned. They wrote out in the script of each province and in the language of each people all Haman’s orders to the king’s satraps, the governors of the various provinces and the nobles of the various peoples. These were written in the name of King Xerxes himself and sealed with his own ring. 3 Dispatches were sent by couriers to all the king’s provinces with the order to destroy, kill and annihilate all the Jews—young and old, women and children—on a single day, the thirteenth day of the twelfth month, the month of Adar, and to plunder their goods. 14 A copy of the text of the edict was to be issued as law in every province and made known to the people of every nationality so they would be ready for that day. 15 The couriers went out, spurred on by the king’s command, and the edict was issued in the citadel of Susa.The king and Haman sat down to drink, but the city of Susa was bewildered. Esther chapter 4 When Mordecai learned of all that had b een done, he tore his clothes, put on sackcloth and ashes, and went out into the city, wailing loudly and bitterly. 2 But he went only as far as the king’s gate, because no one clothed in sackcloth was allowed to enter it. 3 In every province to which the edict and order of the king came, there was great mourning among the Jews, with fasting, weeping and wailing. Many lay in sackcloth and ashes. When Esther’s eunuchs and female attendants came and told her about Mordecai, she was in great distress. She sent clothes for him to put on instead of his sackcloth, but he would not accept them. 5 Then Esther summoned Hathak, one of the king’s eunuchs assigned to attend her, and ordered him to find out what was troubling Mordecai and why. 6 So Hathak went out to Mordecai in the open square of the city in front of the king’s gate. 7 Mordecai told him everything that had happened to him, including the exact amount of money Haman had promised to pay into the royal t reasury for the destruction of the Jews. He also gave him a copy of the text of the edict for their annihilation, which had been published in Susa, to show to Esther and explain it to her, and he told him to instruct her to go into the king’s presence to beg for mercy and plead with him for her people. 9 Hathak went back and reported to Esther what Mordecai had said. 10 Then she instructed him to say to Mordecai, 11 â€Å"All the king’s officials and the people of the royal provinces know that for any man or woman who approaches the king in the inner court without being summoned the king has but one law: that they be put to death unless the king extends the gold scepter to them nd spares their lives. But thirty days have passed since I was called to go to the king. † 12 When Esther’s words were reported to Mordecai, 13 he sent back this answer: â€Å"Do not think that because you are in the king’s house you alone of all the Jews will escape. 14 Fo r if you remain silent at this time, relief and deliverance for the Jews will arise from another place, but you and your father’s family will perish. And who knows but that you have come to your royal position for such a time as this? † 15 Then Esther sent this reply to Mordecai: 16 â€Å"Go, gather together all the Jews who are in Susa, and fast for me.Do not eat or drink for three days, night or day. I and my attendants will fast as you do. When this is done, I will go to the king, even though it is against the law. And if I perish, I perish. † 17 So Mordecai went away and carried out all of Esther’s instructions. SUMMARY While at a banquet, King Xerxes summons his wife at the time (Queen Vashti) to parade around and show her beauty to make the Kings advisers jealous and lustful of her. After she refuses King Xerxes banishes her and holds a beauty pageant for all virgins to replace her.He then makes Esther queen without knowing she is a Jew. Mordecai Que en Esther’s cousin, who raised her like a father, finds out that that Haman on behalf of King Xerxes is going to annihilate the Jews. The Jews had all torn their clothes and put on sackcloth and ashes as a way of mourning. CONCEPT OF BELONGING She doesn’t belong with King Xerxes as she is lying to him, telling him she is not a Jew when she is, and she continues to lie until she finds out that he is planning to annihilate all the Jews. â€Å"6 So Hathak went out to Mordecai in the open square of the city in front of the king’s gate. Mordecai told him everything that had happened to him, including the exact amount of money Haman had promised to pay into the royal treasury for the destruction of the Jews. 8 He also gave him a copy of the text of the edict for their annihilation, which had been published in Susa, to show to Esther and explain it to her, and he told him to instruct her to go into the king’s presence to beg for mercy and plead with him for her people. † Esther has now been asked by Mordecai to tell the king that she is a Jew and â€Å"to beg for mercy and plead with him for her people† â€Å"15 Then Esther sent this reply o Mordecai: 16 â€Å"Go, gather together all the Jews who are in Susa, and fast for me. Do not eat or drink for three days, night or day. I and my attendants will fast as you do. When this is done, I will go to the king, even though it is against the law. And if I perish, I perish. †Ã¢â‚¬  She belongs with the Jewish group as she is following a normal Jewish ritual in asking them to fast and pray, until she goes before the king to beg for her people. ANALYSIS OF THE LANGUAGE FEATURES AND STRUCTURESThe repetition in these two verses, of destruction and annihilation is emphasising how much Haman â€Å"the enemy of the Jews. † Hates and wants the Jews dead and there is nothing they can do about it, and also emphasising how much they hate the Jews. †¢ â€Å"The destruction of the Jews. 8 He also gave him a copy of the text of the edict for their annihilation† †¢ â€Å"Dispatches were sent by couriers to all the king’s provinces with the order to destroy, kill and annihilate all the Jews† But the Jews know that the Queen Esther is a Jew and that she may be able to stop King Xerxes from having all the Jews killed. Do not think that because you are in the king’s house you alone of all the Jews will escape. 14 For if you remain silent at this time, relief and deliverance for the Jews will arise from another place, but you and your father’s family will perish. And who knows but that you have come to your royal position for such a time as this?. † The rhetorical question? Is expressing why she has come to this royal position at a time like this and that its God’s plan for her life, to stop them killing of the Jews,

Everything You Need to Know About Writing Awesome Email Subject Lines

Everything You Need to Know About Writing Awesome Email Subject Lines First impressions matter. This is certainly true for email subject lines. Theyre the first thing recipients see in their inbox.  When written well, they inspire readers to open your email  newsletters and click through to read more. If theyre off target, however, they  let your reader know your email is a waste of time and space. No pressure, though. To make matters worse, we all get too many emails. Whether theyre from a store you dont remember visiting,  or your parents are wondering why you dont write more often (you should really drop them a line), the pursuit of inbox zero is a fabled achievement for knowledge workers (including marketers). So, how do you write subject lines that make your emails stand out? Thats exactly what well cover in this post. Youll learn: The emotional elements of subject lines that drive clicks. Best practices on how to write subject lines. The best way to run A/B tests so you can gather your own data about what works best for you. Make yourself comfortable.  Were going to  write sharp subject lines that demand the attention your email deserves. This Is How To Write Better Email Subject Lines To Get More OpensSnag Your Email Subject Line Template + Resource Bundle This post is packed full of advice. To make it easier to implement while youre on the job, weve rounded up these free templates: Email Subject Lines Template: 43 fill-in-the-blank templates to practice sharpening your subject line writing skills. 500+ Power Words Cheat Sheet: We made this with headlines in mind, but the same words work to infuse emotion into subject lines, too. Power + Emotion Words Cheat Sheet: Another reference sheet loaded with emotional words to drive more engagement. Email Subject Line A/B Test Spreadsheet: A simple Excel file for storing the outcomes of your email subject line A/B tests. ... And Try Our New Email Subject Line Tester You get one chance to write the perfect subject line for your email. Of course, there's no way to be sure how it'll perform until you hit "send." But, wouldn't be great if you could tilt the odds in your favor? That's where our Email Subject Line Tester comes in. Like our popular Headline Analyzer, it's a free and simple tool for testing email subject lines. Enter your subject line: And get your score: Plus, you'll get a detailed breakdown on how to improve your results: Give it a spin now and start optimizing every subject line you write (before sending it to your list). Why Are Subject Lines Important? Like we stated previously, your subject line is the first thing recipients see. In that crucial make-or-break moment when users find your email in their inbox, it's what determines whether they'll click through, or simply ignore your message. Worse, they might even put your newsletter in the trash without even opening it up. Let's start by asking exactly why paying attention to subject lines is important.  Here are some interesting  stats: Source: convinceandconvert.com/convince-convert/15-email-statistics-that-are-shaping-the-future/ When it comes to subject lines, these numbers tell us a few things: Subject lines shouldn't sound overly sales-driven. No one wants to start their day with a blunt sales pitch. Stay out of SPAM folders by sounding natural. Avoid spammy-sounding subject lines. People will learn to avoid your emails, even if you make it into their inbox. Subject lines have a considerable influence on click-through rates. Sure, 35% isn't an astronomical number. However, it's high enough to show subject lines carry weight. Ignore them at your own peril. Writing #email #subject #lines? Commit these three stats to memory.Can You Show Me Some Examples of Great Email Subject Lines? Now, you're probably wondering what good email subject lines look and sound like. There are a ton of great examples and resources out there, and we've rounded up some of the best below: 101 Best Email Subject Lines of 2017 (Digital Marketer) 164 Best Email Subject Lines to Boost Your Email Open Rates (OptinMonster) 13 Insanely Clickable Email Subject Line Examples (Sumo) 40 Great Email Subject Lines (ThriveHive) That should be plenty to point you in the right direction. Three Mechanics of Strong Subject Lines So, you've seen some examples of good subject lines. But, what actually makes them, well, good? Let's break down some mechanics. Write Short Subject Lines For Mobile Devices According to MailChimp, there is little correlation between subject line length and clicks. However, keeping them short may help their appearance on mobile devices. Communicate a Clear Benefit No one will open your marketing email if there is no benefit to the reader. So, make it clear that your recipient will gain something from opening it. In most cases, the benefit of your email will be clear.   Here are some examples: Move snow faster with this plow (benefit: clearing your driveway quicker). Cut grass like a champ (benefit: make lawn mowing easier). Improve your living room for 40% less (benefit: upgrade your furniture, saving money). These are basic examples, but they give you the picture. Use Words That Positively Impact Open Rates The best subject lines use terms shown to drive action. Here's a quick look at 100+ words you should consider: How Do Emotional Appeals Impact Email Open Rates? Subject lines are a lot like headlines. The more emotional, the better. People want to know how their life will be better, easier, or more enjoyable because they read your email. Those kinds of benefits aren't necessarily easy to convey. However, they're essential for optimal open rates. So, how can you pull those emotional levers to get more opens? Start by understanding which emotions you want to invoke, and learn the language necessary to drive that action. Recommended Reading: How to Write Emotional Headlines That Get More Shares Which Emotions Can Email Marketers Tap Into? So, we've established the need to give your emails some feeling. But, which emotions or sensations should marketers focus on eliciting? Let's focus on the following four: Urgency. Why should I act fast (and what will happen if I don't)? Curiosity. How can you  include enough detail to get readers interested, but leave enough mystery that they have to click through? Excitement. Can your subject line hype up your email content (and can your newsletter can back it up)? Joy. What can your subject line do to promote a positive emotional result for your reader? How to Write Subject Lines That Inspire Urgency Let's take a look at some easy subject line formulas and templates you can use to get readers moving. Give Your Reader a Deadline to Act Deadlines and "limited time" messaging can inspire immediate action. Example: Successful marketers will open this ... before time runs out. Tap into FOMO (The Fear of Missing Out) The "fear of missing out" is real, and no one wants to miss out on something good. Example: Limited spots available! Claim yours now. Imply Negative Outcomes Due to Lack of Action What happens if the recipient doesn't take advantage of what's in your email? Example: Don't let your lawn suffer under the summer sun. How to Write Subject Lines That Inspire Curiosity Everyone enjoys a little bit of mystery from time to time, right? Here's how to infuse some suspense into your emails to get more opens. Try the Cliffhanger Approach Leave out enough detail to stoke interest without telling the whole story. Example: Bob's  lawn got greener than ever using ... Start With the End Offer readers a conclusion that leaves them wondering how the story starts. Example: How did Bob's lawn get so green? Use an Open-Ended Question One that can only be answered by opening your email. Example:  What's new at Bob's Lawn Care Emporium? How to Write Subject Lines That Inspire Excitement Get readers excited to open their email (or, well, as excited as you can get while reading email). Here's how to infuse some hype into your subject lines. Incorporate Strong Action Verbs Use language that encourages people to get up and do something. Example: Blast your abs for less at Dave's Gym Give Your Reader a Sense of Exclusivity Email subscribers love feeling like they have the inside track on exclusive deals and information. Example:  Can you keep a secret? Here's some cool news coming soon ... Make an Offer People Can't Refuse Use an accurate but hard-to-believe statistic or incredible offer to generate excitement. Example: Did you know 73% of clients see improvement using this tactic?   How to Write Subject Lines That Inspire Joy You know the saying, "People won't remember what you say, but they'll remember how you made them feel?" That absolutely applies to marketing, your brand, and your email subject lines. Make people feel good and reap the rewards. Use Emojis Intelligently A well-placed emoji can be great for getting a chuckle. Example: Look your best and feel your best :) (this isn't the best example, but pretend that smiley face is a much cooler-looking emoji) Work In Humor (Carefully) Laughter is good for your health. Put people in a good mood, and they'll react more positively to your content. Example: So three marketers walk into a bar ... Give People an Opportunity to Do Good Because it feels good to do good. Example: Make a difference with us for our local animal shelter Apply Your Knowledge: Write Better Subject Lines in Six Steps It's time to take what you've learned  and put it into action. Follow these steps to start writing. Identify the Topic and Purpose of Your Email What is your email newsletter about? Here are some common possibilities: Promoting a sale. Sharing your most recent content. Announcing a new product launch. Offering helpful how-to tips. Getting event registrants. If your email is part of a broader campaign, make sure your messaging is consistent, too. Know Your Audience If you're doing marketing correctly, you should know who your audience is. But, your audience may be comprised of several different market segments. So, make sure you know exactly who you're targeting. Then, craft messaging that will appeal to them. Identify Your Benefit or Value Proposition Why would someone open this email? Think about what's in it for your reader, as much as what's in it for your brand. Some examples could include: Saving money. Completing a task more easily. Doing something charitable. Narrow it down to one core benefit. Pick Your Emotional Appeal Remember Urgency, Curiosity, Excitement, and Joy? Choose one to focus on. Or, consider writing several options targeting different emotional appeals. Whichever you choose, have clear intent behind your words. Match the Message in Your Email Copy Message-match means making sure your subject line aligns with your email's content. Typically, it's a term reserved for digital advertising, ensuring ad copy aligns with a landing page. But, we can apply the same principle here. For example, if you're promoting a sale, make sure your subject line and body copy are consistent with one another. If you're promoting a piece of content, make sure your subject line's message matches what they'll find on the destination page. Write Several Options With the Email Subject Line Tester It's a good idea to try tons of different options before settling on one subject line. If you're writing for a client, you might even give them five or six to choose from. As you write different options, the tester will keep track of your scores: Plus, the tool will help you learn what works (and what doesn't). It's an easy way to Ten Templates to Write Your Own Email Subject Lines As an exercise, try filling in these templates. Then, use the Email Subject Line Tester to see how your efforts perform. The best [AUDIENCE] are using this [TACTIC] to [BENEFIT] Do [ACTION] [PERCENT] better Save [PERCENT] on [PRODUCT] before [NEGATIVE CONSEQUENCE] [NUMBER] Ways to [BENEFIT] Using [PRODUCT] Achieve [GOAL] [PERCENT] Faster With [PRODUCT] Help [ORGANIZATION] do [BENEFIT] before [DEADLINE] The smartest [AUDIENCE] will be at [EVENT] ... Register for [EVENT] by [DEADLINE] and save [PERCENT] Here's how [INFLUENCER] does [ACTION] with [PRODUCT] [NUMBER] secrets the best [AUDIENCE] use to [BENEFIT] These writing prompts are simple, but should help get your creative gears turning. Get More Opens By A/B Testing Email Subject Lines Nearly every email service provider lets you send A/B tests for your email subject lines. Whether you use MailChimp,  Campaign Monitor, or something similar, most provide A/B testing options when building email newsletters. This video is specific to MailChimp, but it covers a lot  of A/B testing basics that should apply to most platforms: However, what  makes a good A/B test? Let's dig into some tips. 5 Effective Tactics for Email  A/B Testing The key to a good A/B test is to choose variables that really are different from one another.  If you test two subject lines that sound too similar, you won't learn much. There needs to be a substantial difference between your two options. Consider these five different approaches when you run your next A/B test: 1. Test Two Different Value Propositions Let's say your email content is promoting a post that both: Shows readers how to save time. Shows them how to save money. These are two different value propositions. So, write two options, one focusing on each benefit. Then, see which performs best. The data will tell you which benefit your audience cares about most. That'll help you continue to write more effective subject lines in the future. The key to a good A/B test is to have options that are different from one another.2. Target  Two Different Emotions Your audience might respond better to curiosity than urgency. Or, maybe they're looking for something that will brighten their day. So, find out. Try  targeting different emotions and see what drives a better response. 3. Test Subject Line Length You might find different subject line lengths work best for you. Or, different lengths may work better for different types of messages. Consider experimenting with short  (one or two words)  versus long (seven or eight words). 4. Test Questions Versus Definitive Statements Questions can help get readers curious. However, definitive statements can express authority. Try both and see what happens. 5. Test Using Stats Statistics can drive email opens, especially when they're difficult to believe. If your email content includes an interesting stat, try incorporating one into subject line A. Then, write subject line B without a stat. Recommended Reading: What 10 Studies Say About the Best Time to Send Email Now, An Exercise In A/B Testing Now, let's try applying what you've learned to an actual A/B test. Write Your Email Content Start by writing your email copy. This will make it easier to write your subject lines. Identify Which Two Variables You'll Test Write two different subject line options. Try to emphasize something different in each one. For example, you could target two different emotions, in order to sell people on reading the same newsletter. Or, you could include an emoji or statistic in one, but not the other. Whichever you choose, the point is to know exactly what you're testing. See Which Does Best Once your email has sent, you'll see relatively quickly which outperformed the other. Use the Email A/B Subject Line Testing template we included in this post to track performance over time: Here are some specific things to monitor: Winning and Losing Subject Lines: Which options perform best? Do certain types appear to fail more frequently than others? Open Rates: How many people opened each email? CTR (Click-Through Rate): How many people click through on each subject line? You'll need to set up and measure A/B tests in your email marketing platform provider. Here's how, using several popular email marketing tools: MailChimp Campaign Monitor HubSpot Pardot Constant Contact Emma Measure Your Results Use the analytics tools built into your email platform to monitor open rates. Use the template included in this post, or create your own following the graphic below. Use it to  track your winner and loser from the test, the difference in the results, and scrutinize the reason why your winner performed the best. This may require some subjective judgment. When  assessing the reason one subject line outperformed the other, keep the following in mind: If you set up clear variables in your A/B test, the reason subject lines succeed or fail should be obvious. For example, if one option includes a statistic, while the other does not, then that's a good indicator that stats resonate with your audience. Look for  patterns. The more you test, the more consistent patterns should  emerge. The days and times you send email can impact results as well. Remember that the actual content of your email may influence open rates (and in turn, your email conversion rates, too. If people aren't interested in the topic of your email, then simply following best practices might not be enough to drive opens and clicks. Great content will get attention. Following proper mechanics and technique merely maximizes great content's ability to make an impact. When it comes to email marketing, your own data beats best practices. The recipients on your email list are  different from anyone else's. What works for another business, might not work for yours. This is why it's better to know how to gather your own data than to simply follow someone else's. Don't use other's data as your guide. Use it to inspire you to get your own data.Now, Go Write Better Subject Lines! It's easy to overlook subject lines when we're writing marketing emails. They're short, so they should be easy, right? Not exactly. It's often tougher to write short, punchy messages than long, rambling pieces. When you only have about 50 characters to work with, every word counts. We can't tell you exactly what messaging will work best in your email.  However, you're now equipped with the knowledge you need to start experimenting with your own subject lines. By following the tips and best practices in this post, you'll be able to dramatically increase your odds of success. Try different things. See what works. Ditch what doesn't. Repeat for success.

buy custom The Industrial Revolution in London essay

buy custom The Industrial Revolution in London essay The industrial revolution occurred in Britain during this period hence London which was the largest manufacturing center at that time experienced the same. This happened in two phases beginning with the first industrial revolution that begun in the 18th century and the second around 1850. During this period, there was a massive improvement in transport technology from the use of animals and sails to introduction of railways, canals and better roads. These affected the development of London during this period in a number of ways; It led to growth in trade as many people moved from rural areas to the city due to change in the economy from relying on agriculture as the main source of income to manufacturing; hence, increased population in London. The large population worked in industries and also provided a ready market for finished industrial products leading to trade expansion. It enhanced faster, cheaper and safer transport of bulk raw materials an finished goods within and outside London city hence faster exchange, which hastened economic growth. It also enhanced faster movement and exchange of new ideas, businessmen and mails into and out of the city which led to increased economic growth. During this period (18th century), there was a rapid growth of thetown thatestablished the Metropolitan Police to govern the city. As the city continued to grow, the Metropolitan Board of Works (MBW), which was the first metropolitan government body was established in 1855 to help provide the city with sufficient infrastructure to match its rapid growth. This body is remarked for improving sanitization of drinking water from River Thames by building a sewerage system hence helping reduce death counts caused by cholera, and other water borne diseases. This helped to enhance economic development since healthy people were more productive. The MBW was later replaced by the Londonn County Council, in 1988, which was more of an administrative body that helped in maintaining law and order in the city and to help reduce crime which was at a high rate, hence encouraging trading activities. In the early 17th century, the number of blacks increased in London due to the tri-continental slave trade that resulted in blacks from West Africa and South Asia being taken to London as slaves. These slaves provided cheap labor, which led to more industrial output at lower costs leading to trade expansion. The few free slaves ended up as beggars as they lacked jobs because of racial discrimination. Apart from blacks, there was also presence of Jews, Germans and Irish among others. Movements to eliminate racism and slavery were common at the time. Later, immigration restrictions were put in place which reduced the immigration rate in London. However, the London born blacks were able to fit in the society and even get jobs while others started businesses which led to economic development in London. Buy custom The Industrial Revolution in London essay

Why People Share The Psychology of Social Sharing - CoSchedule Blog

Why People Share The Psychology of Social Sharing Blog How do you get more people to share your content? It’s a simple question that lacks a simple answer. But, perhaps it’s not as complicated as you think. In a fascinating study conducted by The New York Times Customer Insight Group, it was discovered that there are five key reasons people decide to share something with others. This study on the psychology of sharing and word-of-mouth movements uncovers an important opportunity for marketers who want to do a better job growing their audience. By understanding why people share, you can better assess your own content, and its ability to result in sustainable growth and traffic to your blog. These important insights may be all that you are missing in growing a high-traffic blog. How do you get more people to share your #contentmarketing?  The Psychology of Social SharingSpoiler Alert: It’s All About Relationships I’ve probably said it a gazillion times – people buy (and share content) from those that they know, like, and trust. Most sharing, as it turns out, is primarily dependent on the personal relationships of your readers. The data shows that the likelihood of your content being shared has more to do with your readers relationship to others than their relationship to you. The most common reasons people share something with others are pretty  surprising. Let’s look at the data. To bring valuable and entertaining content to others.   49%  say sharing allows them to inform others of products they care about and potentially change opinions or encourage action To define ourselves to others.  68%  share to give people a better sense of who they are and what they care about To grow and nourish our relationships.  78%  share information online because it lets them stay connected  to people they may  not otherwise stay in touch with Self-fulfillment.  69%  share information because it allows them to feel more involved in the world To get the word out about causes or brands.  84%  share because  it is a way to support causes or issues they care about It was also found that some users share as a act of â€Å"information management.†Ã‚  73% of  respondents said that they process information more deeply, thoroughly and thoughtfully when they share it. Shareable content has more to do with your readers relationship to others than their relationship...So, what do we do with all of this? How do we actually apply it to our content? There are five big ways. 1. Bring Value To Your Readers – Every Time If your readers are sharing content that they know, like, and trust, then one of the most important aspects of our content has to be the sheer value that it offers your readers. Ask yourself, â€Å"what are my readers really getting in exchange for their time spent consuming my content? It is worth their time? Recommended Reading from Neil Patel: The 6 Types Of Social Media Content That Will Give You The Greatest Value On this blog, we frequently post content that goes well beyond the 500-600 word average that is accepted by most blogs. Sure, this is above and beyond the call of duty, but we don’t mind. Why? Because we consistently pack more information as practical advice into our posts that our competitors do. It is part of our blue ocean strategy. It is part of how we make our content more valuable to our readers. Always remember that the value you provide and the entertainment you offer can instantly make your content more sharable. You can do this too. Other options you might consider: How can you make your content more practical and actionable for your readers. Readers love putting advice into action. How you continually  supply your readers with new and unique content that has never been â€Å"done† before. How your content can provide more value than the next best post on the subject. (See the skyscraper technique) How you can compete with everything else that your readers are doing when consuming your content. As if that wasn’t enough, you also need to realize that good content comes with a high entertainment factor. Rather than a generic stock image, consider custom graphics or charts that present your content to readers in a brand new way. This content is easy to share and easy to love because it brings delight and surprise to your readers. If you haven’t before, consider a video or infographic as a way to add more value, and more entertainment, to your content. Above all, always remember that the value you provide and the entertainment you offer can instantly make your content more sharable. 2. Help Your Readers Define Themselves I love digital books, but I frequently miss the presence of a physical book sitting on my shelf. There is something about the books that I keep and their ability to define who I am. They are important indicators of how I define myself, and in the same way, so does the content I choose to share. This is an important reality to consider. I mean really, when is the last time you asked yourself how your content would help your readers â€Å"identify themselves.† Probably never, but yet it is one of the most common reasons people share content with their friends. For example, this post by Optimizely  is a great example of how users can identify themselves with your content. In the post, the author offers an opportunity for the reader to discover if they are, in-fact, a data-driven marketer. This identity dilemma gives readers a direct opportunity to define themselves to others by reading the post, and then sharing it with their own audience. By sharing it, they very well could be defining themselves as a data-drive marketer, and if that’s the case it is good motivation for them to tell others. Of course, to do this well you need to make sure that each piece of content you create has a single specific takeaway or point that your readers can focus on. Without focus, it will be difficult for your audience to identify with your content in a direct way.

Personal Experience with Ageism and Adultism Essay

Personal Experience with Ageism and Adultism - Essay Example The essay "Personal Experience with Ageism and Adultism" talks about the age as a factor that distinguishes individuals in the society. To begin with, when I was young, during my third-grade year, my elder brother, who was in twelfth grade at the time, and his friends once discussed an issue which all of them seemed quite unaware of. Their discussion was mainly marred by speculation and imagination of what a new education policy was about and the implication it would have on the education system. Even though I was not part of the discussion, I was sitting with them in the living room, and had an upper hand over them, having watched the broadcast about the policy and its implication on national television. They kept arguing speculatively with one of them particularly explaining a completely distorted version of the policy to the rest. At some point, I joined in the discussion, giving the true version of the policy and its implication just as I had watched on television. They took it t o another side of the argument, giving it little attention, maybe because it did not come from one of their peers, and more so, it had come from a younger person whom they did not seem to believe had the command on such matters. Even after I had told them that I had watched it on national television, they still ignored my version and continued with the argument using their own speculated versions. As the debate continued and after I had given up on convincing them, my father arrived in the house and found the debate raging on.

Application of theory paper Assignment Example | Topics and Well Written Essays - 1750 words

Application of theory paper - Assignment Example For this reason, a wide gap between practice and hypothesis continues to persist in the field of nursing. However, this is not always the case, in certain cases the difference in expected and observed result is due to human error or negligence on the part of professionals. No matter who postulates the theory, or to what background he or she belongs to, there are four basic concepts that are considered essential for every theory of nursing; they include the person, the environment, health, and nursing. Most of the theories attempt to explain the relationships that prevail between these notions and in doing so bring forth ideas that are novel and contributory towards the practice of nursing. Despite the importance of each of the four concepts with regards to nursing theory, the focal point of the nursing theories remains to be â€Å"the person". Further, nursing theory can be divided on the basis of generalizability principles. The categories of nursing theories on generalizability are Metatheory, Grand theory, Middle range theory, and Practice Theory. Metatheory can be considered as theory of theory or theories. It focuses on a specific phenomenon of abstract nature. Grand theory provides a conceptual framework, through which principles and concepts o f a discipline can be identified. Meanwhile, in Middle range theory, the area of focus is limited or too specific with respect to situation, and variables associated with it. Practice theory is usually applied to determine the goals that are to be achieved in result of a particular practice, and also the mode of attaining these goals. The standards of healthcare continue to transform every now and then as new technology evolves to replace the previous one. Similarly with the emergence of new health related challenges, the need to modify the process of nursing care continues to arise. This is not only important to ensure

Assignment 2 Time Constrained Test-x Example | Topics and Well Written Essays - 1500 words

2 Time Constrained Test-x - Assignment Example This should be geared towards addressing most of the challenges and needs that the society may be n need of. Therefore, through incorporating the triple bottom line theory, this paper will explore on how brands should create shared value (Junge 2011). Triple bottom line principles Social structure of the society One of the main characteristics of triple bottom line is the social structure that a brand is exposed too. For any social structure, the individuals expect that, a business that is being carried out should be beneficial to all the individuals involved and contributing to its success. This involves the laborers in the fields, the region and community in which a business is being conducted by a corporation. Therefore, for a good social structure, a corporate must consider the stakeholder and the labor interest to be interdependent (Cunningham&Cunningham 2004). Part of the social structure consideration is that a corporation should make profits that are based on the raw product and labor considerations. The raw material producer should not be given what they deserve. Some companies ensure that the raw material producer always has very little to benefit from. For example, the cement processing companies should consider the raw material value and give enough returns for the extraction of the raw material. The final product matters but if it was not for the raw material then, there would be no cement being produced. It is thus important that all the social aspects are put into consideration (Cunningham&Cunningham 2004). The labor department should also ensure that, there is no child labor in the company. The use of child labor is a form of exploitation and child abuse. More so, there should be fair wages given to the laborers of a company. The wages should match the type of work they do. Some companies undermine fair wages to their employees. This includes extra working hours under extremely tough conditions with very minimal wages provided to the employees. Some laborers even go the whole day without any allowance for food and water (Rauch 2012). It is thus vital that, considering the social structure, a company considers fair wages and also fair working hours. Providing facilities for health care of the community which is part of a business is vital and offering of education in relation to the products and their impacts is also important. For example, if the use of a certain brand of soap has side effects to the animals, then, there should be precautions on how to handle this type of soap and keep it away from pets kept at home. If all these practices are put into place, it is likely that a business will flourish with the customers and employees put into consideration hence, positive outcomes (Rauch 2012). Environmentally friendly Creation of value also entails considering practices that are sustainable in relation to the environment. The products that are produced by a company should ensure that there are minimal negative environment al impacts. Environmentally friendly and sustainable practices involve incorporating of minimal consumptions of energy resources. This should be carried out with the intention of conserving environmental resources. Better options of energy use like the use of renewable forms of energy should be encouraged (Ganesan 2012). Through this, a company involved in a business should be able to incorporate the reduction of waste